Two iconic books. One culture that changed the game.

A celebration of sneaker culture, groundbreaking design, and the creativity that transformed footwear into a global cultural phenomenon.

This exclusive book bundle brings together Virgil Abloh. Nike. ICONS and Soled Out: The Golden Age of Sneaker Advertising, two remarkable publications that explore the evolution of sneakers through design, advertising, music, sports, and street culture.

Virgil Abloh. Nike. ICONS takes readers inside one of the most influential collaborations in sneaker history. Through Nike's The Ten project, visionary designer Virgil Abloh reimagined ten iconic silhouettes, from the Air Jordan 1 to the Air Presto, challenging traditional approaches to footwear design. Featuring an in-depth look at Abloh's creative process, experimental techniques, and innovative thinking, this volume reveals how sneakers became wearable works of art and powerful expressions of contemporary culture.

Soled Out: The Golden Age of Sneaker Advertising takes readers on a nostalgic journey through the golden era of sneaker marketing. Created by Sneaker Freaker founder Simon "Woody" Wood, this visually rich publication features nearly 900 vintage advertisements, unforgettable campaigns, and cultural icons including Michael Jordan, MC Hammer, and Shaquille O'Neal. With witty commentary and insider stories, the book explores how advertising helped turn athletic footwear into symbols of identity, status, and self-expression.

Together, these two books celebrate the creativity, cultural influence, and bold ideas that took sneakers far beyond the world of sports.

A must-have for sneaker collectors, streetwear enthusiasts, design lovers, and anyone fascinated by the intersection of fashion, art, and pop culture. This bundle makes a standout addition to any coffee table, creative library, or thoughtfully curated space.

Why They Belong Together

Soled Out explores the campaigns, personalities, and cultural moments that helped build sneaker culture, turning athletic shoes into objects of desire and global icons.

Virgil Abloh. Nike. ICONS takes that legacy into a new era, revealing how experimental design and creative collaboration pushed sneakers beyond their original purpose and into the worlds of art, fashion, and contemporary design.

Side by side, these books tell two complementary chapters of sneaker history: how sneakers became cultural icons and how a new generation of designers reimagined what those icons could become.

For the coffee table. For the sneakerhead. For anyone who knows that great sneakers are about much more than what you wear on your feet.